Your business can become far better than it is today.
Not by buying another piece of software. Not by fixing one department. By seeing your company as one living system — strategy, people, operations, marketing, technology, customer experience, communication and profit — and making the whole enterprise work beautifully together.
Show Me What SOTA Means Show Me the ProofWHATTTT???
You see your own business differently. Problems you thought were “normal” suddenly look expensive, avoidable and fixable.
AHAAAA!!!
The pieces connect. The answer is not another isolated fix; it is a smarter enterprise in which every part supports every other part.
WHERE DO I SIGN?
Because the opportunity is clear, the thinking makes sense, the proof is real, and standing still suddenly feels more expensive than changing.
Stop treating symptoms.
Build the enterprise.
Computers are not the business. AI is not the business. Marketing is not the business. They are tools and functions inside a larger system. The real job is to make the entire enterprise stronger, clearer, faster, more profitable and more valuable to everyone it touches.
See the whole company
Find friction, waste, missed opportunity, weak links and contradictions that disappear when departments are viewed separately.
Improve what matters
Choose the right mix of people, process, technology, communication, positioning, measurement and management — not fashionable tools for their own sake.
Create unmistakable value
Make customers feel the difference, employees understand the mission, and owners see the improvement where it counts: loyalty, reputation, efficiency and results.
Success should not require making everyone miserable.
A truly State-Of-The-Art company creates a virtuous circle: customers are delighted, employees are proud, suppliers are respected, owners are rewarded, and the business becomes stronger because people want to stay connected to it.
Happy Customer
Promises are kept. Problems are owned. The customer feels cared for before, during and after the sale.
Happy Team
People know what excellence looks like, have the tools to deliver it, and understand how their work contributes to the whole.
Happy Owner
The business becomes less chaotic, more measurable, more valuable and more capable of producing both financial freedom and personal freedom.
One umbrella. Decades of proof.
Happy Happy Enterprise is the umbrella. LEADER brings six decades of business judgment. SOTA Marketing brings marketing + technology + management. POWerToHappiness carries the human philosophy underneath it all.
LeaderComputer.com
Your Technology Partner to Grow Your Business.
Today, LEADER applies that experience to the whole State-Of-The-Art enterprise.
SOTAmarketing.com
Your Marketing and Technology Partner to Grow Your Business.
Marketing, systems and management working as one.
HappyHappyEnterprise.com
Happy Customer • Happy Team • Happy Owner • Happy Partners — and a business that keeps getting better.
Real businesses. Real risks. Real results.
The industries changed — decorating, construction, computers, marketing and automotive services — but the underlying capability remained the same: understand the business, understand the customer, apply the right technology and management, and produce measurable improvement.
Early proof that positioning, quality and customer understanding create value.
LEADER Decorating built its market by combining craftsmanship with business judgment, presentation, marketing and a determination to satisfy demanding customers. An achievement of approximately $90,000 in 1970 dollars represents roughly $775,000 in 2026 purchasing power.
The lesson: Long before “customer experience” became a business phrase, the principle was already clear: understand the right customer, deliver unmistakable quality and make the entire experience memorable.
A $700,000 construction achievement — backed by unusually early computer savvy.
Concord Builders completed a 10-store strip-mall project in Brooklyn in record time. The approximately $700,000 achievement would represent roughly $2.17 million in 2026 purchasing power. A major advantage was custom project-management software Sergey designed to improve control, coordination and execution before business computing was commonplace.
The lesson: Technology matters when it improves the real business — speed, control, communication, reliability, customer confidence and results.
Helping dozens of companies enter the digital information era.
Leader Computer began circa 1990, combining computer-systems expertise with the practical understanding of how businesses actually operate. Rather than treating computers as products alone, LEADER helped dozens of companies use information technology to modernize operations, communication and management while maintaining an uncompromising focus on customer satisfaction.
Microsoft itself awarded Leader Computer the designation Microsoft Certified Partner in 2016 and again in 2017.
The lesson: Computer savvy is valuable because of what it enables a company to become — better informed, better connected, better managed and more competitive.
Six car-wash companies. One coordinated business concept. Measurable growth.
SOTA Marketing combined marketing, information technology and hands-on management to create the “Loving Your Car” chain, bringing six different car-wash companies together under one coordinated umbrella.
In the first three months, revenue increased from approximately $6.0 million to $6.3 million — about $300,000 of additional revenue, or 5% growth.
The lesson: Marketing works best when it is not isolated advertising. It becomes far more powerful when customer experience, management, technology, operations and measurement all work together.
Six decades create something no textbook can: judgment.
From LEADER Decorating to Concord Builders, from Leader Computer to SOTA Marketing, the pattern is consistent: business building + marketing savvy + management + technology + extraordinary customer satisfaction. Markets change. Technologies change. Business fashions come and go. The durable skill is knowing what deserves attention, what is merely noise, and what combination of ideas will produce a genuinely better business now.
Any place where “good enough” is costing you.
Strategy & Positioning
Clarify what you should be, whom you should serve, why customers should choose you and where the biggest opportunity actually lives.
Marketing & Sales
Turn attention into trust, trust into customers, and customers into advocates — without sounding like everybody else.
Customer Experience
Design the journey from first contact through after-sale support so satisfaction is engineered, not hoped for.
Operations & Systems
Remove friction, bottlenecks, duplication, delays and “we have always done it this way” thinking.
Technology & AI
Use technology where it creates a measurable business advantage — automation, insight, speed, consistency, communication or control.
Leadership & Alignment
Help the people inside the company understand the mission, the standard and how their decisions affect the whole enterprise.
Profit & Value
Look beyond revenue. Improve margin, productivity, customer lifetime value, resilience and the long-term value of the business itself.
Continual Innovation
A State-Of-The-Art business is never “finished.” It keeps asking what can be simpler, faster, more useful, more memorable and more profitable.
The Outside-the-Box Question
What are you not seeing because you are standing too close to the business?
World-class people. State-Of-The-Art systems. Resilience by design.
In a technology-driven business, excellence cannot stop at the software or the equipment. It runs from staff training and operating standards through security, backup, recovery, redundancy, fault tolerance and business continuity — every layer designed around what the business must accomplish.
People & Training
World-class training, clear procedures and practical knowledge so people can use the systems confidently and intelligently.
Security by Design
Protect data, access, devices, networks and people with layered safeguards built into normal operations.
Backup & Recovery
A backup is not protection until it can actually be restored. Verify successful backups, test restoration, and make sure recovery is fast enough to keep the business serving customers when the unexpected happens.
Redundancy & Fault Tolerance
Eliminate avoidable single points of failure and design critical functions so one failure does not stop the enterprise.
Business Continuity
Prepare the people, procedures and technology needed to keep serving customers through failures, disasters and disruption.
Measure, Learn, Improve
Monitor what matters, test the safeguards, learn from every incident and keep raising the standard as technology changes.
Responsiveness, knowledge, trust — proven in the real world.
These are not here merely for nostalgia. The old Leader Computer testimonials document a service standard: respond when it matters, explain the work, solve the real problem, earn trust and stand behind the relationship.
A WIN/WIN relationship
A company president emphasized quality, reliability, trust and a relationship built to last — not a one-time technical transaction.
DT • President, PIIFrom near panic to confidence restored
After weeks of frustration elsewhere, another client said LEADER responded immediately, got the system running smoothly within hours and restored confidence in the process.
RR • President, RRRPrompt. Courteous. Thorough.
A manager praised the professionalism and the habit of explaining what was being done and sharing practical tips rather than keeping knowledge mysterious.
LT • Manager, S. Estate
A business philosophy shaped by a life partnership.
Some of Sergey's earliest business achievements belong to an earlier chapter. Sergey and Jessica married in 1985. From that point forward, Jessica was never a footnote and never someone standing behind him. She walked beside Sergey — his wife, soulmate, muse, inspiration, and perfect mate — and their later ventures and ideas grew from that shared life. Jessica completed me. She helped me become the best version of myself — as a man, a mate, a family man, and a businessman.
In 2013, Jessica and Sergey registered PowerToHappiness.com — a project built around a simple belief: happiness is something people can learn to create together.
“Our prime purpose in this life is to help others.” — Dalai Lama
Jessica & Sergey took it one step further:
“Our prime purpose in this life is to make others happy — starting with your mate.” — Jessica & Sergey
Learn Together. Apply Together. Grow Together.
Strength, grace, discipline — and an instinct to care for what others might overlook.
“That horse needs me.”
One story captures Jessica particularly well. Her father, Robert de Young, took her to a prestigious horse showing to choose a horse. Extraordinary animals were being presented there, including horses around the $1,000,000 level, and Jessica was told she could choose the horse she wanted. She did not reach for the easiest, strongest or most glamorous one. She chose the skinny, frightened, difficult-looking horse that others might have passed by.
Her reason was simple: “Daddy, that horse needs me.”
Jessica worked with that horse patiently and persistently. What began as the horse others might have avoided became a champion, earning trophies and blue ribbons.
That story belongs on a business website because it says something larger about the philosophy behind LEADER: do not merely judge what something is today. See what it can become — then do the work, with care and discipline, to help it get there.
The fuller Jessica & Sergey story will live at the heart of PowerToHappiness. Their authentic photograph appears here.
A powerful, dependable thinking and working companion should make you more capable — not more dependent.
Listen & Learn
Understand how the person thinks, what they are trying to accomplish and when they need ten possibilities versus one clear next step.
Question & Improve
Notice contradictions, challenge assumptions and have the courage to say: there may be a better way.
Think → Action
Turn research, ideas and judgment into understandable choices and practical execution.
Collaborative Intelligence
Human judgment, experience and purpose working with artificial intelligence — Learn Together. Apply Together. Grow Together. Used well, that can help build better businesses, better decisions and more Powerful Happiness.
A professional home, identity and front door for your business.
For a new business — or an existing business that needs to look, communicate and operate more professionally. Keep the first step simple, useful and complete.
- Professional 6-page website — responsive for desktop, tablet and mobile.
- Business logo / identity direction — a clean, recognizable professional image.
- Business card design — ready for print or digital use.
- Professional letterhead — consistent with the new business identity.
-
Business email — such as
you@yourcompany.com. - Contact form — inquiries delivered directly to the business.
- Phone, email and sensible CTA buttons placed naturally throughout the site.
- Basic SEO setup — page titles, descriptions, headings and search-friendly structure.
- Secure HTTPS setup — so customers reach the site securely.
- Professional email signature — consistent company contact information.
- Digital business/contact card — easy to save and share.
- Google / online business presence guidance where appropriate.
- SOTA Business Checkup — a quick outside look at brand, customer experience, marketing and obvious improvement opportunities.
- Simple next-step plan + owner orientation — know what to improve next and how to use what we created.
Why the website and business email matter
Your website is your business's home on the Internet — your permanent address, showroom, introduction and the place you control.
Your business email belongs to that home. john@yourbusiness.com looks professional, trustworthy and established. Social platforms are useful places you visit; your domain, website and email are your business's own front door.
Before we recommend anything, it must answer one question:
Will this make the business genuinely better?
Better for the customer. Better for the people doing the work. Better for the owner. Better financially. Better tomorrow than it was yesterday. If the answer is no, it is noise.
Where do I sign?
If “good enough” is not good enough, tell us about the business. We will look at the whole enterprise and identify where the first disproportionate improvement may be hiding.
Tell Us About My BusinessContact Happy Happy Enterprise / LEADER
How can we make your company State-Of-The-Art?
Tell us where you are, where you want to go and what is getting in the way. We start with the whole enterprise — not a canned solution.
Technology when technology is the answer. Marketing when marketing is the answer. Strategy, operations, customer experience, AI, management or a new business model when those are the answer.